Here’s What Rihanna’s New Luxury Fashion Brand Looks Like, And Here’s How She Feels About Being The First Black Woman To Launch One With LVMH.
The new luxury Fenty maison, which will comprise ready-to-wear, shoes and accessories, will officially be unveiled in Paris later this week, but RiRi has given fans a first preview via a series of Instagram posts and a campaign video.
Almost more anticipated than a new album from Rihanna Fenty is the debut of her new high-fashion clothing line. The pop star, 31, release her luxury Fenty Collection in partnership with LVMH later this month — and it will not disappoint fans. Rihanna explained during an interview with T Magazine her vision for the company and how she’s breaking all the rules of the fashion industry, and gave a first look at some of the clothes, which naturally were inspired by her own wardrobe.
“I use myself as the muse. It’s sweatpants with pearls, or a masculine denim jacket with a corset,” Rihanna told the publication. “I feel like we live in a world where people are embracing every bit of who they are. Look at Jaden Smith, Childish Gambino. They dare you to tell them not to.”
“Women are forces of this earth,” the bad gal said in a press release published shortly after the frenzy-inducing Insta posts. “We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies. Some days I want to be submissive, many days I’m completely in charge and most days I feel like being both… so it was imperative that we created a line versatile enough to embrace and celebrate us in that way. The collections are easily worn together and meant to be staples in our wardrobe. I’m just hyped to see people in my clothes, man.”
Fenty will operate on a see-now, wear-now basis, with each new product release focused on a specific product designed to “express a new facet of a woman and her wardrobe,” according to LVMH. Products will be sold strictly via Fenty.com, but supported by “ephemeral boutiques”.
« There are also other factors: I’m young. I’m new to the family. I’m a woman, » she added. « Those factors do come into play, but I will not apologize for them, and I will not back down from being a woman, from being black, from having an opinion. »
Rihanna fenty is the fist black woman to release this challenge brand with LVMH. We are all proud of her.
